Director of Commercial Flooring Sales

National Executive Search | Rochester, NY

$120,000+ Base | Commission & Performance Incentives | $160,000–$210,000+ Annual Earning Potential for High Performers

Commercial Flooring Sales Experience AND Formal Sales Management Experience Required

TES Staffing is conducting a nationwide search for an accomplished Director of Commercial Flooring Sales to join an established, award-winning commercial flooring organization generating more than $60 million in annual revenue.

This is a significant leadership opportunity for an experienced commercial flooring professional ready to take full ownership of a sales department, drive revenue growth, and lead an established team.

We are exclusively considering candidates who have BOTH direct commercial flooring sales experience and formal, documented sales management experience.

The company is seeking a proven leader who can take over the day-to-day direction of its sales department, allowing executive leadership to focus on broader business strategy and organizational growth.

The Opportunity

You will assume leadership of an established team of approximately five sales professionals, taking responsibility for team performance, revenue generation, sales strategy, forecasting, accountability, and professional development.

This is a hands-on, player-coach position. In addition to directing the sales function, you will maintain your own commercial flooring accounts and contribute directly to new business development.

We need a leader who can independently manage the sales department, establish clear expectations, develop talent, and consistently deliver measurable results.

Key Responsibilities

Sales Department Leadership

• Assume full day-to-day leadership and accountability for the commercial flooring sales department.

• Directly manage, coach, evaluate, and develop approximately five sales professionals.

• Establish and enforce sales performance standards, revenue goals, and individual accountability.

• Conduct sales meetings, pipeline reviews, performance evaluations, and strategic planning.

• Oversee sales forecasting, CRM utilization, and reporting.

• Identify performance gaps and implement corrective action and development plans.

• Serve as the primary sales leader, allowing executive leadership to focus on company-wide strategy.

Commercial Flooring Sales & Business Development

• Maintain and grow your own portfolio of commercial flooring customers.

• Drive new business development and expand existing customer relationships.

• Leverage deep commercial flooring industry knowledge to support pricing, proposals, negotiations, and sales strategy.

• Develop relationships with commercial property managers, facilities leaders, general contractors, and other key decision-makers.

• Maintain responsibility for commercial flooring projects from sale through successful completion.

Strategic Growth & Operational Collaboration

• Develop and execute strategies to increase revenue and market share.

• Collaborate with operations, estimating, installation, and executive leadership.

• Improve sales processes, pipeline visibility, and team productivity.

• Help build a scalable, accountable sales organization that supports continued company growth.

Required Qualifications — ALL Are Mandatory

1. Direct Commercial Flooring Sales Experience: Demonstrated success selling commercial flooring products, installation services, and projects to commercial customers.

2. Formal Sales Management Experience: Previous employment in an official sales management or sales leadership position with direct reports. Experience must include responsibility for managing salespeople, evaluating performance, coaching, setting targets, and holding employees accountable.

3. Proven Sales Performance: A measurable record of commercial flooring revenue generation and business development.

4. Department-Level Leadership: Experience managing sales pipelines, forecasting, revenue goals, team performance, and sales strategy.

5. Commercial Flooring Industry Expertise: Strong working knowledge of commercial flooring products, installation processes, customer relationships, and project lifecycles.

6. Rochester, NY Location: Must currently reside within commuting distance or be willing to relocate to Western New York/Finger Lakes

Please do not apply if your experience is limited to residential flooring, general construction sales, unrelated B2B sales, or informal sales mentoring without formal management responsibility.

A senior salesperson, top producer, account executive, or individual contributor who has never formally managed a sales team does not meet the minimum qualifications.

Why This Opportunity Stands Out

• Join an established organization generating more than $60 million in annual revenue.

• Take ownership of an existing sales department with an established team and customer base.

• Make a direct impact on sales strategy, accountability, and organizational growth.

• Work with an award-winning company recognized for its culture and commitment to employees.

• Enjoy competitive earning potential, profit sharing, and comprehensive benefits.

Compensation & Benefits

• Base salary starting at $120,000+, commensurate with experience

• Commission and performance-based incentives

• Typical first year annual earning potential of $160,000–$210,000+ for high performers

• Profit sharing

• 401(k) with company match

• Competitive benefits package

• Full-time, Monday–Friday leadership position

National Search & Relocation

This position is based in Rochester, New York, and requires an on-site leadership presence.

Qualified candidates from across the United States are encouraged to apply.

Candidates must be willing to relocate to Rochester if not already local. Potential relocation assistance may be discussed during the selection process but is not currently guaranteed.

About TES Staffing

TES Staffing is the exclusive recruiting partner for this organization, with a longstanding relationship spanning more than 12 years.

We understand this company's culture, leadership expectations, and long-term vision, and are committed to identifying an experienced commercial flooring sales leader who can make an immediate and lasting impact.

If you have successfully led a commercial flooring sales department and are ready to bring that experience to an established $60M+ organization, we encourage you to apply.

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